Biar’s setting at the foot of the Serra de Mariola makes it a natural base for a low‑key hill‑walk. From the town centre you can reach several marked trails that climb through aromatic pine groves and past terraced almond orchards, each offering a different vista of the surrounding vineyards. Pack a light picnic of local cheese, olives and a glass of Vinalopó wine, and you’ll find quiet clearings where the air is tinged with rosemary. The routes are modest in length, suitable for a half‑day outing, and the descent often brings you back to the historic centre in time for an early aperitif at a family‑run bar, where the ambience reflects the town’s artisanal roots.
While Biar is noted for its doll‑making, the underlying craft tradition extends to the pottery workshops that line the old market streets. Here, artisans still employ slip‑casting and hand‑throwing methods passed down through generations, often using locally sourced clay that bears a warm, reddish hue from the surrounding hills. Visiting during a weekday morning gives you a chance to watch the firing process in small kilns that are open to the public. Many makers are happy to explain how the same mineral pigments used for the traditional dolls colour the glaze on contemporary ceramic pieces, creating a subtle visual thread between the two industries.
Even though the honey trade has faded, the legacy lingers in the annual calendar. In late spring, when wildflowers carpet the slopes, you’ll notice local beekepers setting up apiaries along the trails – a living reminder of the town’s etymological link to bees. Join a short, informal talk at the community centre, often scheduled alongside the local market, to hear how these keepers balance traditional hives with modern pest‑management techniques. Sampling the raw, unfiltered honey, which retains a distinctive floral note from the Mariola’s endemic rosemary and thyme, offers a sensory connection to Biar’s historical identity that you won’t find in guidebooks.
For other uses, see Biar (disambiguation). Municipality in Valencian Community, SpainBiarMunicipalityCastle and town of Biar. Coat of armsBiarLocation in SpainCoordinates: 38°37′59″N 0°46′00″W / 38.63306°N 0.76667°W / 38.63306; -0.76667Country SpainAutonomous community Valencian CommunityProvinceAlicanteComarcaAlt VinalopóJudicial districtVillenaGovernment • AlcaldeJulio L. Sanjuan Martínez (2015-present) (PSOE)Area • Total98.17 km2 (37.90 sq mi)Elevation700 m (2,300 ft)Population (2025-01-01) • Total3,677 • Density37.46/km2 (97.01/sq mi)Demonym(s)Biarut, biarudaTime zoneUTC+1 (CET) • Summer (DST)UTC+2 (CEST)Postal code03410Official language(s)ValencianWebsiteOfficial website Biar (Valencian: [biˈaɾ]; Spanish: [biˈaɾ]) is a town and municipality in the comarca of Alt Vinalopó, province of Alicante, Spain. Biar lies at the foot of the Serra de Mariola and is located 39 km from the city of Alicante. The economy in Biar is based on manufacture, particularly dolls, and pottery. On the origin of the name of this town there are two versions, one says that it comes from the Latin word apiarium meaning "place of bees", justifying this giving the importance that Biar had as a producer and exporter of honey, and the other says it is derived from the Arabic word (biʿar) "well" o بِئَار (biʿār) "wells"
[edit] The Moros i Cristians festival of Biar is celebrated each year from May 10 to 13.